Getting Results Fast: How to Flood Your
Business With a Constant Flow of Qualified Leads

STEP 3: Know your numbers and improve them

Regardless of what you sell, you're in the business of making numbers grow. It's that simple.

You need to know how much traffic, leads and revenues your website is getting right now. And these numbers will give you a benchmark from which to start.

The idea is to try different things - viral videos, email campaigns, blogs, PPC's, backlinks, joint ventures, article submissions, press releases, etc - and to measure the impact that these individual efforts have on your numbers. Still with me?

Okay, this next point is important to understand:

The value of the web is its ability to measure and track the results of your efforts. What works and doesn't work: the web gives you this kind of intelligence in real-time. This allows you to systematically increase:

how much traffic your website gets from the search engines

the number of leads you generate as well as

your sales, profits and revenues

Our job - and the purpose of this website really - is to show you how to do this quickly.

STEP 4: Position yourself as a source of valuable information

Take the time to think about what you're reading:

Are we trying to sell you something?

Are we talking about how great our product is?

Have we mentioned anything about our company?

No! Not yet anyways. We are 100% focused on YOU

This helps us to position ourselves in your mind.

By providing information you consider valuable – we stand out.

The idea is for you to do the same thing with your prospects.

You want your prospects to feel exactly as you're feeling right now. You searched online and found the information you were looking for, right? Then you got to our website and our content matched your needs. This makes you want to know more. And because of these reasons - here we are - both you and I having this conversation.

This stuff works because it addresses the psychological reasons people use the search engines. It's not about selling. It's about sharing. So again, study what we do. Imitate us. And help people make informed decisions. Educate them. Add value. Share your expertise.

You’ll have less resistance

Your content will be embraced

And site visitors will be more receptive to your marketing messages

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