Advanced Techniques: How to Use the Subliminal Power of Your Website to Make People Call or Email You
STEP 5: Ask for the email address of site visitors
The name and email addresses of site visitors is the most valuable asset your website can provide. People visit your website. But do they remember your website? That’s the goal: making people remember YOU when they’re ready to make a decision.
So how do you achieve this objective?
Get the email address of everyone who visits your website – that’s the key!
Without an email address, your entire sales pitch has to be communicated with one exposure to your message. It's not enough! With an email address however, everything changes. Your message gets repeat exposure. Its read NOT just once, but over-and-over again. This method embeds your marketing message into the minds of your prospects and customers.
The next big question is, how?
STEP 6: Contact site visitors even after they've left your website
When you steadily inform and educate your site visitors, they begin - over a period of time - to perceive you as capable of addressing their needs. That's where you want to be. And the reason for that is simple: it eliminates the need to sell, sell, sell.
If you focus on positioning yourself in the minds of your prospects and customers the same exact way we have done with you - you get to share with potential buyers everything they want to know about your products and services BEFORE you invest your time and resources trying to sell them anything.
Your marketing runs on auto-pilot. It's purpose is to qualify your prospective buyers.
STEP 7: Deliver personalized information
Your website is a powerful positioning tool. It embeds your marketing message into the minds of consumers. It also gives you feedback in real-time. And this feedback shows you how to better influence the decisions of other potential buyers.
The idea is for you to understand these principles – what they are and how they work – and for you to use these strategies step-by-step to improve:
how much traffic your website gets from the search engines
